Assessing the current suite of liability products for relevance and appropriateness in the current market conditions.
Monitor industry, market, competitor and regulatory trends to ensure that opportunities and risk are identified and appropriate plans are implemented
Designing and developing new and innovative products and ensuring it follows all internal processes and is launched in a timely manner.
Conduct focus groups with Sales, Branch Leadership, Whole-sale banking and Distribution teams.
Ensure that the bank’s products remain competitive and proactively manage the withdrawal / migration of products which are no longer relevant.
Implementing a Sales Strategy’ for Quality Acquisition / Accounts onboarding / Salary credits / Cross-sale by working closely with the respective Sales, Regional and Branch Managers as well as the targeted segments of the bank, e.
g. SME / Corporate / Government Banking.
Ensure that volumes and value targets are set for each channel and product with the relevant profitability measures / enablers in place to grow CASA and Cross-sale revenue.
Present product updates to business audiences (internal and external) as required.
Conduct, bank wide training programs for all new products before launch date with the relevant sales and Distribution teams.
Work with the Marketing and Advertising teams to ensure that new and existing focus products are featured and communicated to the market to enhance sales.
Monitoring and evaluating the current trends in the portfolio to recommend corrective action / retention management, as appropriate with the relevant sales and distribution / branch heads.
Liaising with IT, Retail Operations and Alternate Channels / Transaction Banking for system design and integration to ensure seamless support to branches / sales teams and ensuring efficient customer service.
Ensure that all products have Central Bank approval and manage all regulatory / legal / operational frameworks.
Manage pricing across Salary account tariffs.
Manage corporate level data and management.
Skills and Qualifications :
Strong managerial, planning, analytical, statistical, decision making, presentation, communication and lateral thinking skills.
In-depth knowledge of the Salary liability / Cross-sale products and retail banking industry including the applicable regulations and guidelines.
Thorough understanding of the target customer segmentation and alignment of the relevant products accordingly.
Degree, preferably with an MBA.
Minimum of 7-9 years of relevant experience.
A highly commercial approach to business, with the ability to quickly understand and analyse key financial and customer drivers.
A good team player with the ability to manage relationships effectively across the bank and externally, where relevant.