PURPOSE OF THE JOB
Influencing HCP attitude and behavior
Periodical visits to HCP’s in hospitals, health clinics, private clinics and private hospitals to establish strong scientific based relationship and position our HN solutions as preferred solutions with the HCP’s and position D.
ELN as Company of first choice for the HCPs.
With the appropriate level of scientific based argumentation and relationship development, convince HCPs to choose our solutions as first choice.
Ensure all doctors / HCP / KOL receive the right message, information, and clinical studies
Illustrate the benefit / s of our solutions to the HCP
Conduct scientific audio / visual meetings for HCPs
Identity business opportunities within respective area and evaluate learning’s to develop business initiatives and tactics to realize the potential of the area.
Implement weekly call cycle in constant coordination with direct manager
Understand and respond to competitive activities and initiate and recommend actions to counter-act these in order to help protect our market position
Maintaining a high level of product knowledge to ensure the ability to understand and explain all product information and hand outs and answer any question from HCP
Following up customer queries / complaints
Review business plan in line with cycle objectives on a quarterly basis with the Healthcare Nutrition Solution Manager
Compile and submit reports on promotional activities in accordance to established formats and schedule
Ensure that all business is conform to the WHO and local government code of ethics for infant formula products
Conducting seminars and detailing nutrition education activities
Daily database management and compliance with administrative procedures & processes
Ensure the accomplishment of qualitative and quantitative key performance indicators assigned for him / her for his / her respective area on daily, monthly and yearly bases.
Participate in daily and / or weekly meetings to discuss the market situation, problems that were faced and to appraise the activities versus the monthly KPIs.
Helping to run seminars / events
Intelligence and Insights Gathering
Collecting intelligence on the HCP Universe, e.g. identifying new contacts
Monitor all competitor activities, including consumer offers, medical conferences and round tables and report it to management
Conduct medical detailing face to face call and have on-going contact with identified lists of HCP across the defined geographical area
Build strong relationships to targeted HCPs and mapping the Decision Making networks in the region
Carry out promotional activities with targeted HCPs
Update competitor intelligence and input into database
Record and report back on call visits and progress against set objectives
Attend and participate in internal meetings as required
Maintaining company equipment e.g. car, laptop
INTERNAL KPI :
Achievement of market share growth for the assigned area as a result of right way scientific detailing (Tailored nutrition and Total IMF portfolio)
Achieve Performance index target for the assigned area.
Territory administration-reports are completed accurately and to timescale.
Successful execution of promotional campaigns.
EXTERNAL KPI :
HCP adoption of our brands (HCP and brand tracking)
FOR RECRUITMENT AND CAREER MANAGEMENT
Education : Medical Degree in Science, Pharmacy or Nutrition
Experience : 1-5 years of field force work in the Medical or Pharmaceutical area. Fresh graduate after careful evaluation.
Language skills : Excellent English - speaking, writing and reading
Computer skills : Competency in use of Microsoft Office especially Excel and Power Point
WHO Code of Breast Milk Substitutes :
Nutricia Middle East DMCC (part of Danone Group) acting in the field of infant and young child nutrition is committed to respect specific rules to comply with the WHO Code of Breast Milk Substitutes and any related regulations applying locally .
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