Core Responsibilities :
You will be responsible of developing marketing strategies (vision, positioning, target consumer, release strategies, pack / price, and dating) for allocated TV new release and Direct to Video (DTV) titles within business clock process.
On occasion this could include New Release Film releases depending on size of slate and release date clusters, developing marketing communications plans (ATL / BTL / PR) leveraging broadcast campaigns and home entertainment consumer insights for TV and DTV releases, leading the development and implementation of digital marketing strategy for new release TV, across all digital platforms, developing marketing and content / communication strategies to drive loyalty and advocacy both with TV fans and to a mass audience in the digital space, leading strategy for each TV release : create content, maximise supplied digital domestic digital tool kits to drive awareness and engagement, being an innovator within social media, finding new ways to engage and disrupt TV Home Ent fans resulting in consumer engagement in TV new release, being aware of new developments with the digital arena and how this can be applied to TV new release strategy, especially release strategy for EST on digital platforms and subsequent physical release for Home Entertainment, exploring and recommend how TV New Release can use and exploit data from partners and third parties to drive awareness, engagement and avidity for digital TV new release, working closely with TV global team to leverage best practices, learnings, and global strategies, presenting marketing strategies and plans to sales and customers on priority titles, keeping up to date with competitive and customer environment adapting strategies and plans to address issues / opportunities, initiating and driving agreed project areas outside of remit of title management to evolve Home Entertainment new release knowledge, insight, and methods, identifying and recommending opportunities to improve new release, marketing or overall cross functional ways of working and expertise / knowledge, developing and managing close working relationships with departments through the content distribution lifecycle to leverage synergies eg broadcast, digital platforms, physical retail, consumer products, completing performance reviews for priority franchises / promotions recommending key learnings that can be adopted in future, managing the revenues as per budget from the Digital Home services including carrier billing for OTT Video, leading monetisation of TV and OTT Video and achievement of revenue targets within budget, leading commercialisation of innovation concepts in digital TV as sustainable and profitable services, modifying existing products and services to ensure they remain relevant to customers requirements during its lifetime (Product Lifecycle Management), retiring products when they reach the end of their relevant lifetime, identifying project obstacles (risks, issues and changes in scope) and support resolution / creation of mitigation plans, reporting on escalations and obstacles to management as part of the PMO management report, preparing project dashboard to management, developing ad-
hoc project assessments and reviews, presenting progress reports to management, responsible for the partnerships that contribute to each product or service within the portfolio. In particular :
Creating and managing effective cross functional working between the team and its stakeholders to ensure Time to market is on time every time.
The Person :
You should have a minimum of 8 years overall working experience in a related field telecoms, digital, TV product, home entertainment products, 5 years’ experience functional and domain expertise with graduate calibre with previous experience in a product management / brand management role within an entertainment, film, TV or related industry, good solid product management experience, adept at managing a P&L and significant budgets, collaborating with sales, developing marketing communications / ATL campaigns, and managing multiple and complex projects, proven ability to successfully lead cross functional teams (internal and external) and influence global teams / agency partners, good knowledge on OTT Video landscape and previous experience of working with a Video product, commercial acumen and strong analytical skills ability to synthesise data into key learnings and insights, passion and flair for the Film Industry and passion for film and consumer-driven marketing.Skills Required :